Contextual text advertising
Contextual advertising is placed in specified categories of the United Price List. This kind of advertising can be precisely aimed for the certain clients - experts of a target audience, who are looking for the similar equipment. Therefore, effect from such advertising is the highest (CTR may be up to 20 %).
Where contextual advertising is placed?
Contextual advertising can be placed among of 23 categories of the United Price List and/or corresponding subcategories of it. For example, it is possible to place the text advertising on all pages of "CCTV" category, but it is possible to use only the subcategory "Monitors" as well.
When is it necessary to use contextual advertising?
Contextual advertising can be used, when the most effective use of the money for advertising is required. Probably, it will work not so quickly as, for example, an advertising line "Best goods and prices", but it will create long and stable advertising effect.
Requirements to the text for advertising
The advertising text should contain no more than 200 characters (including blank spaces).
Notes
- During an advertising campaign there is possibility to change the advertising text many times.
- Translation all advertising texts from English into Russian is FREE.
Variants for show the contextual advertising
There are some variants to show the contextual advertising:
- By number of views (the advertising text is demonstrated for the specified number of times),
- By number of transitions (the advertising text is demonstrated until it reaches the specified number of times),
- During the specified time (the advertising text is demonstrated exclusively).
